Description

Key Responsibilities
- Lead the design and implementation of Adobe Customer Journey Analytics solutions aligned to business, marketing, and performance measurement objectives
- Conduct discovery sessions and stakeholder workshops to understand current-state analytics capabilities, reporting gaps, data dependencies, and priority use cases
- Translate business requirements into scalable analytics frameworks, KPI definitions, data requirements, and reporting structures
- Define how CJA should be used to support campaign measurement, customer journey visibility, and performance reporting across digital, marketing automation, and customer data platforms
- Assess existing analytics implementations and recommend whether current configurations can be extended, optimized, or redesigned
- Partner with technical teams to shape data models, data views, source integration requirements, and reporting design decisions across CJA, Marketo, AEP, and Adobe CDP / RTCDP
- Guide the functional design of reporting solutions that leverage data from web, campaign, CRM, identity,



and audience platforms to create more unified performance visibility
- Lead dashboard and reporting strategy, including executive, operational, and performance-oriented views tailored to stakeholder needs
- Develop phased recommendations that balance near-term business priorities with long-term scalability across the Adobe ecosystem
- Facilitate stakeholder alignment, solution reviews, design discussions, and requirements sign-off across business and technical teams
- Provide strategic oversight during implementation, testing, user validation, and enablement activities
- Establish best practices for governance, taxonomy alignment, metric consistency, and reporting adoption across interconnected analytics and activation platforms
- Mentor junior team members and guide cross-functional teams through complex analytics initiatives

Required Skills & Qualifications
- 7+ years of experience in digital analyt

📌 Lead CJA Consultant | Offshore (India)
🏢 Photon Group
📍 India