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Quote from Hiring Manager
We are hiring a passionate and curious thinker to set up and lead our business & consumer insights function in India. This person will be looking for new opportunities of growth in India for the existing portfolio of brands (like, Jack Daniel’s, Woodford Reserve, The Glendronach, El Jimador) and also new brands including development of a strong innovation pipeline.
Meaningful Work From Day One
The Insights manager is a thought leader within the business and marketing team, providing insight, ideas and strategies to unlock growth, accelerate Brown-Forman’s competitive edge and support the organisation in its objective to be the best brand builders. This position is responsible for delivering analysis of multi-channels trends, developing tools & reports in close co-operation with the marketing & sales team.
The insights manager is an important stakeholder in the marketing team to build an entrepreneurially spirited company, with a strong consumer centric brand business planning.
This role will be 4 days a week in our office in Gurgaon with Fridays working from home.
What You Can Expect
- Champion and build a solid insights culture & external orientation with the consumer at the center of every brand-business decision, drive performance mindset and be the voice of consumers and shoppers
- Lead…
- Design, commission, coordinate, implement and monitor consumer research with external research companies. Ensure key implications are shared with stakeholders in a timely manner and identify actionable outcomes
- Management of ad hoc deep dives and special projects
- Measurement and evaluation framework development and deployment for marketing campaigns and activations
- Business brand analytics and IWSR Monthly - Quarterly Analysis a