Job Description:

We are looking for a proactive and performance-driven Digital Marketing Executive to support global lead generation and brand-building initiatives. The ideal candidate will have hands-on experience in SEO, Google Ads, digital analytics, lead generation, and marketing operations, with the ability to contribute across multiple digital channels and support exhibition marketing activities.

Key Responsibilities SEO & Organic Growth

• Execute on-page, off-page, and technical SEO activities.
• Conduct keyword research and competitor analysis.
• Monitor website performance using Google Analytics and Google Search Console.
• Work closely with content and development teams to implement SEO recommendations.
• Build and manage backlink acquisition initiatives. Performance Marketing (PPC)
• Plan, execute, monitor, and optimize Google Ads campaigns.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research and audience targeting activities.
• Create compelling ad copies and optimize landing page performance.




• Monitor campaign KPIs including CTR, CPC, CPA, Conversion Rate, and ROAS.
• Manage advertising budgets and improve campaign efficiency.

Lead Generation & Marketing Operations

• Support inbound and outbound lead generation activities.
• Prepare prospect databases through market research and data scraping.
• Assist in lead qualification, tracking, and assignment to Territory Managers.
• Maintain marketing databases and campaign records.
• Coordinate with sales teams to improve lead quality and conversion rates.

Analytics & Reporting

• Generate weekly and monthly marketing performance reports.
• Monitor website traffic, lead generation metrics, and campaign effectiveness.
• Conduct A/B testing and conversion optimization initiatives.
• Identify opportunities for improving marketing performance through data analysis.

Social Media & Content Support

• Support LinkedIn marketing and employer branding initiatives.
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📌 Hiring Digital Marketing Executive for software company in the window and door industry. (Vadodara)
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📍 Vadodara