An Associate Vice President with a PR specialization for the Integrated Marketing Communications
unit takes a leadership role for key accounts with minimal guidance from seniors or the Business Unit
Lead. Taking an integrated view across clients’ marketing communications efforts, he/she is able to
provide client counsel and oversee program conceptualization to delivery, while leading and driving
account teams. Additionally, he/she is expected to develop recent business, including nurturing
relationships with both existing and potential clients, and the creation and presentation of proposals.
He/she has a role to play in providing coaching, mentoring and guidance to junior staff.

KEY RESPONSIBILITIES

1. Account Management
• Manage all aspects of PR and integrated accounts and projects, including planning, execution,
reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to
key clients
• Design, plan and manage PR and integrated comms programs working with remote teams




• Develop a deep understanding of clients’ businesses to develop relevant communications
strategies and plans
• Lead, inspire and drive account teams, providing direction and next steps, ensuring quality
standards and meeting of deadlines
• Maintain efficiency of the account by ensuring work distribution and team members’ growth and
development
• Ensure the right resourcing and support for the accounts and discuss with Senior
Manager/Business Unit Lead on any need for adjustments
• Provide guidance to junior team members on timeline management and other processes
• Manage all aspects of media engagement, including securing of media interviews, setting up
media roundtables/press conferences and other media engagements
• Oversee and contribute to the development of PR and integrated comms material, including
articles, press releases, briefing documents, eDMs, podcasts, video scripts, etc, by providing
overall guidance, edits and final approval
• Ensure and maintain

📌 Associate Vice President (Bengaluru)
🏢 FINN Partners
📍 Bengaluru