Description
Job Title: Full Stack Engineer
Location: Full-Time, Remote
Working Hours: US Hours - EST

About the Role
Our client is a rapid-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.
They are looking for a hands-on Full Stack Engineer with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.
This is a builder role, not a strategy-only position.
You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines.
You’ll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion.

Key Responsibilities
1. Internal Tool Development (Primary Focus)
- Build and deploy internal tools using Next.js,



React, and Python
- Develop marketing dashboards, reporting systems, and operational tools
- Replace manual workflows with scalable, automated solutions

2. Marketing Data, Tracking & Attribution (Core Focus)
- Implement and optimize Meta Pixel and Conversion API (CAPI)
- Ensure accurate event tracking, deduplication, and attribution
- Build pipelines connecting ad platforms → backend systems → dashboards
- Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)

3. AI Integration in Marketing Workflows
- Apply AI to real marketing use cases such as:
- Ad copy and creative generation
- Lead scoring and qualification
- Campaign insights and reporting automation
- Work with APIs such as OpenAI and similar AI platforms
- Build AI systems embedded into live marketing and operational workflows

4. CRM & Lead Lifecycle Automation (Critical)
- Integrate and

📌 Full Stack Engineer (India)
🏢 Pavago
📍 India