Prayag Health is a US-based digital commerce startup focused on the healthcare vertical with one easy mission: Healthy body and happy soul. We provide a wide range of products for home health care to improve the lives of our customers in the continental United States. We provide competitive salaries and perks in exchange for your valuable expertise and skills to expand and grow our company. This position allows for remote work due to COVID-19 restrictions and the possibility to keep it permanent based on performance.
Job Description
We are looking for an experienced Digital Marketing Specialist to join our platinum team of entrepreneurial, enthusiastic, and caring people. You will be responsible for designing, implementing, and delivering digital marketing programs to kickstart the sale of our products and drive the “rapid’ expansion and growth in the market. You will identify new and exciting opportunities and establish brand awareness. If you are the person who can execute the ambitious goals at one-third resources than the normal, we would like to meet you.
To succeed in this role, you must have a growth mindset and be a creative, self-starter, top-notch communicator, and passionate marketer.
Responsibilities
- Comprehend categories, products, customers and business goals
- Know the persona of customers and understand their needs
- Research products and competitors to identify opportunities
- Establish a digital marketing strategy across various engagement channels both online and offline and develop a marketing calendar
- Identify syndication schedules for editorial calendars for blogs, content, and social media posts
- Develop effective paid search strategies to gain market share
- Plan, design, launch and optimize various PPC campaigns
- Perform keyword research and audience targeting in support with management
- Work with web developers and designers to manage integrations and tooling for PPC, social media, etc.
- Monitor advertiseme
📌 Digital Marketing Specialist (India)
🏢 Prayag Health
📍 India
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