WHO WE ARE

Legend of Toys (LOT) is a full-stack D2C toys brand. We design and manufacture RC cars and drones where each

product has a personality, a name and a backstory. We are building a brand from India that competes on identity, not

price. Cinematic product worlds. Toys that feel like they belong in a movie.

We are growing fast. What we need now is someone who can own our D2C channel end-to-end: drive traffic, convert

it, and keep raising the bar on what the website experience looks and feels like.

THE ROLE

You will own the D2C growth function entirely, paid media, website performance, conversion optimisation, and the

numbers that sit behind all of it, reporting directly to the Business Head. You’ll lead a team of two associates today

and build it out as the brand scales. You set the strategy, you run the experiments, you own the outcomes.

WHAT YOU WILL OWN

Paid Marketing - Meta & Google

– Own performance marketing on Meta (Facebook/Instagram) and Google end-to-end , strategy, execution, and

optimisation

– Set and hit ROAS, CAC,



and revenue targets; review them weekly with the Business Head

– Brief the creative team on ad content with a conversion lens- you know what works and why

– Run structured, always-on tests across creatives, audiences, placements, and offers; act fast on what you learn

D2C Website - CRO & Merchandising

– Own conversion rate optimisation across the LOT website, homepage, PDPs, collections, and checkout

– Drive the merchandising strategy: how products are positioned, sequenced, and presented in office

– Work with the brand and tech teams to improve site experience based on data, user behaviour, and competitive

benchmarks

– Own the Shopify backend - builds, updates, and optimisations; you should be comfortable getting your hands

dirty in the platform

Metrics Ownership

– Own the full D2C metrics stack like sessions, conversion rate, AOV, ROAS, CAC, LTV, repeat rate

– Define what good looks like for each metric and buil

📌 Legend of toys-C Growth Marketing manager (Bengaluru)
🏢 NextHire
📍 Bengaluru