One of the most admiring learning solutions companies in India and Africa, providing end to end new age learning solutions to 400+ Corporate clients across this region.
We have over 3,000 learning and development specialists and their domain expertise in across 21 industry verticals.
In terms of accolades, we have one Brandon Hall Gold Award for best unique sales training program in 2021, we are one of top 11 among India's great places to work in, 2019.
Job Description
Position Summary
The Sales Coach will be responsible for enhancing the sales capabilities of the aligned team. This individual will be tasked with implementing effective coaching strategies, ensuring product knowledge, and driving sales performance to meet organizational objectives. The role holder will be required to travel to multiple locations as he/she will be responsible for coaching sales representatives/store managers/merchandisers spread across zones/hubs.
Key Responsibilities
- Coaching and Training
- Deliver comprehensive sales training programs tailored to the unique challenges and dynamics of the FMCG industry.
- Provide hands-on coaching to sales representatives, focusing on product knowledge, merchandising techniques, and effective customer engagement strategies.
- Identify opportunities for continuous improvement and conduct targeted training sessions.
- Product Knowledge and Market Trends
- Stay updated on product offerings, market trends, and competitor activities within the sector.
- Ensure that the sales team is well-versed in product features, perks, and differentiation points.
- Integrate market insights into coaching sessions to enhance the team's understanding of customer needs.
- Route-to-Market Strategies
- Collaborate with sales leadership to optimize route-to-market strategies.
- Provide guidance on effective distribution, shelf placement, and retail execution to maximize product visibility.
- Coach the team on merchandising best practices to drive