Responsibilities:

1,Content Strategy:

· Develop and execute a comprehensive content strategy aligned with the brand's vision and business objectives.

· Create engaging and compelling content across various channels, including website, social media, and email marketing.

2.Influencer Collaboration:

· Identify and build relationships with influencers and brand ambassadors aligned with Shelly Jewels' brand values.

· Collaborate on influencer marketing campaigns to increase brand visibility and engagement.

3.Brand Storytelling:

· Craft and communicate a cohesive brand story through various content formats.

· Ensure consistency in messaging and brand voice across all content platforms.

4.Social Media Management:

· Oversee the management of social media platforms, ensuring the delivery of high-quality and relevant content.

· Leverage social media to enhance brand presence and engage with the target audience.

5.Collaboration with Creative Teams:

· Work closely with creative teams to ensure alignment between content creation and brand aesthetics.





· Provide guidance on visuals, videos, and other multimedia elements to enhance content effectiveness.

6.Analytics and Optimization:

· Utilize analytics tools to measure the performance of content and influencer marketing initiatives.

· Optimize strategies based on data insights to improve engagement and conversion rates.

7.Team Leadership:

· Lead and mentor a team of content creators and influencer relationship managers.

· Foster a collaborative and cutting-edge environment to drive creativity and excellence

8.Financial Management:

· Oversee the financial health of the company, including budgeting, forecasting, and financial planning.

· Ensure the efficient use of resources and implement measures to optimize financial performance.

9.Product Development and Merchandising:

· Work closely with the product development team to curate a compelling and diverse jewelry collection.

· Stay informed about industry tre

📌 E- Commerce Chief Content and Influence Strategist (Mumbai)
🏢 PassionMojo
📍 Mumbai