Job Description:

1.Role Overview

The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography. The role drives regional revenue growth, market expansion, distributor & super stockiest management, and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs. This role is strategic, analytical, and leadership-oriented, with strong ownership of region-wide GT sales performance.
2. Key Responsibilities

A. Regional Sales Strategy & Planning
 Develop and execute regional sales strategy aligned with company objectives.
 Build annual/quarterly/monthly business plans for assigned region.
 Identify growth opportunities, market gaps, and structural improvements in the GT network.

B. Multi-Territory Leadership
 Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
 Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
 Conduct regular field audits and market-working with ASMs.

C.



Distributor & Super Stockist Management
 Lead appointment, evaluation, and optimization of super stockists and key distributors.
 Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
 Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.

D. Market Development & Expansion
 Identify and prioritize recent markets, white spaces, and high-potential regions.
 Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
 Approve surveys and appointments for new distributors in strategic locations.

E. Team Leadership & Capability Building
 Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs, and distributor salesmen.
 Set KPIs, monitor performance, and drive productivity improvements.
 Conduct capability-building, coaching, and periodic performance reviews.

F. Regional Performance Monitoring
 R

📌 Opening for Deputy Regional Sales Manager (Jaipur)
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📍 Jaipur