ROLE SUMMARY

We’re looking for a performance-first copywriter, not a “brand writer.”

Your job is simple:
Write copy that converts, lowers CAC, and scales revenue

You will work closely with:

• Growth team

• Creative team

• Founders

WHAT YOU WILL OWN (KRAs)

1. Ad Copy That Converts

Write:
• Hooks (primary focus) • Primary text • Headlines

For:

• Meta Ads
• Google Ads
• YouTube
• Email/Whatsapp

Output: • 30–50 copy variations/week

2. Creative Testing Engine

Generate:
• Multiple angles per personas

Continuously:
• Test
• Iterate
• Kill weak copy

You are responsible for:
“What messaging is working and why”

3. Persona-Led Messaging

Translate:

• Male vs Female psychology

• Pain vs aspiration

Into:
• Hooks
• Scripts
• Landing page copy

4. Funnel Copy Optimization

Improve:
• CTR (ads)
• CVR (landing pages)

5. UGC Script Writing

• Write:
• 10–15 scripts/week

• For:
• Influencers
• UGC creators

6. Performance Analysis (CRITICAL)

Analyze:
• Which hooks work
• Which messaging fails

Turn insights into:
• Recent copy





KPIs (HOW YOU’LL BE MEASURED)

Core Metrics

1. CTR (Click Through Rate)
• Target: +20–40% improvement over baseline

2. CAC Impact
• Contribution to: Lower CAC via better creatives

3. Winning Hook Rate
• Target: 20–30% winning rate

4. Creative Output Velocity
• 30–50 copy variations/week

5. Conversion Rate (Landing Page)
• Improvement in CVR via copy

6. Testing Speed
• Time taken: Target:< 5 days cycle

Requirements
WHAT “GOOD” LOOKS LIKE

• Writes hooks that stop scroll

• Understands:
• Pain psychology
• Indian consumer nuance

• Thinks in:
• Angles
• Variations

• Not attached to ideas

MUST HAVE SKILLS

• Strong understanding of:
• Meta ads
• D2C funnels

• Experience with:
• UGC scripts
• Performance marketing

BONUS (BIG PLUS)

• Experience in:
• Health / wellness category

• Understanding of:
• Pain psychology

• Ability to:
• Read ad performance data

COMPENSATION
• Competitive (based on experience)
• Performance-linked incentiv

📌 Growth and Performance Copywriter (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)