BRAND BUILDING (Marketing Plan):
- Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
- Profiles consumers, adapting global guidelines to local reality.
- Defines the Consumer Journey according to the profiled targets.
- Defines the advertising and distribution mix.
- Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.
PRODUCT MANAGEMENT (Product Portfolio Management):
- Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
- Manage and maintain discontinued products and returns with the objective of reducing returns.
- Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
- Forecasts GWP, testers and samples.
- Manages pricing (recent products, price increases, price upload and pricelist creation) according to regional and global policies.
- Analyzes sales performance of key categories.
- Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
- Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
- Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
- Creates Account and Purchase⁃Order ledger and follow⁃up.
- Supply management and responsible for giving information to relevant stakeholders.
- Manages returns and assortments.
MARKETING STRATEGY (Strategy insights & solutions):
- Develops reports and analysis for all campaigns, with attention to A&P; ROI, in order to improve marketing effectiveness.
- Defines and presents regional marketing plans, ensuring their effective implementation.
- Shares ideas and challenges in cross brand meetings Campaigns support.
- Builds local product offerings if re