Experience Required: 2–4 Years
Department: Marketing
Employment Type: Full time
Role Overview
We are looking for a proactive Marketing Generalist who can help us scale the marketing function at Premagic. This person will be an IC and will be a blend of field marketing and Product marketing. This role is ideal for someone who enjoys a mix of strategic planning, execution, and fieldwork, and is comfortable representing the brand externally.
Key Responsibilities
Organic Lead Generation (30%)
- Execute content marketing and SEO strategies to drive inbound leads
- Optimize website content and landing pages for conversion
- Build and nurture our LinkedIn organic presence
- Track and improve lead attribution across all channels
Event Research & Execution (30%)
- Research and identify 24+ annual events where our target audience gathers
- Coordinate event participation from pre-planning to post-event follow-up
- Work with our field marketer to maximize event ROI
- Create event assets, booth materials, and follow-up campaigns
Product Marketing (25%)
- Translate product features into compelling value propositions for CMOs and event heads
- Develop case studies, testimonials, and customer success stories
- Create sales enablement materials (one-pagers, pitch decks, competitive battle cards)
- Support the repositioning of Premagic from "photo gallery" to "enterprise platform"
Social Media & Community (15%)
- Manage LinkedIn company page and engage with industry conversations
- Create and schedule social content that resonates with event marketing professionals
- Monitor industry trends and translate them into content opportunities
- Build relationships with event industry influencers and communities
What Success Looks Like
- Month 3: You've audited current marketing efforts, identified quick wins, and shipped your first content pieces
- Month 6: You're consistently generating qualified inbound leads and have executed 3-4 events successfully
- Month 12: