Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.

Labcorp is seeking a Senior Specialist – Personalization & Journey Orchestration to join our team at Brigade Twin Towers in Bangalore, Karnataka.

Work Schedule
Flexible work hours spread across India, USA and APAC time zones

Job Responsibilities
Personalization & Journey Execution
• Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO)
• Configure audience segmentation, triggers, business rules, and agile content personalization
•Define omnichannel customer journeys across email, SMS, in-app channels, and more.

Customer Experience Personalization
• Translate customer, campaign, and business requirements into personalized journey experiences




• Partner with content teams to operationalize modular content and dynamic personalization frameworks

Experimentation & Optimization
• Design and execute A/B tests, holdouts, and optimization experiments
• Analyze performance data and customer behavior to continuously optimize journeys
• Improve engagement, conversion, and retention metrics through iterative personalization

Data & Platform Enablement
• Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences
• Support event frameworks, customer profiles, schemas, and personalization data models
• Collaborate with IT teams to improve data quality and orchestration readiness

Governance & Continuous Improvement
• Establish journey orchestration standards, best practices, and governance frameworks
• Continuously identify new personalization use cases and platform capabilities

Minimum Qualifications

• Bach

📌 Senior Specialist – Personalization (Bengaluru)
🏢 Labcorp
📍 Bengaluru