Customer Life-Cycle Management
Management of promotional communication sent to existing customers monthly basis, respective calendar.
Management of third-party panels is used to send communication via email/SMS/IVR etc. to customers manually and automatically.
Creation of content such as email/SMS/IVR basis calendar and requirements from stakeholders and deploying them post taking relevant approvals.
Creation and monitoring of API triggered automated communication sent to customers on behalf of internal stakeholders, monitoring and sharing of reports.
Creation of campaigns to increase engagement amongst customers to increase brand affinity and keep customers updated on latest from the organization.
Liaison with the IT team for data extraction, API setup etc. and support with requirements from internal stakeholders to set up manual and automatic communication through panels.
Submission of monthly communication calendar to distribution and other stakeholders.
Deploying campaigns through Net core or any other communication platform
Product Marketing
Management & ownership of marketing collaterals for all products
Support and Liaison with product teams for taking brief on current Product Launches
Support with creation, modification of Launch Collaterals in print, digital format such as brochure, leaflets, poster, banner, standee, pitches, product videos, email, SMS, GIF etc. with the help of third-party vendors for public and private circulation.
Liaison with stakeholders such as product and compliance to incorporate necessary feedback on all content for launch to sales and relevant parties.
End to End substantivizing product related content in required format to stakeholders starting for creation from scratch, incorporating feedback and take approvals and final delivery.
Support includes creation, modification of content for new product launch, updating of existing product collaterals, co-branding of product content with corporate agents, Product Videos.