Senior Manager Content Marketing
Location: Mumbai, India
Experience: 8 to 10 years
Type: Full-time

About GreyLabs AI
GreyLabs AI builds Voice AI and Analytics products for the BFSI sector. Our customers are banks, NBFCs, insurance companies, and fintechs and we help them transform how they engage customers, manage collections, and derive intelligence from voice interactions.
We are a Series A Funded company at the scaling stage, with a strong product, a growing customer base, and the ambition to become the dominant Voice AI platform for BFSI in India.

About the Role
GreyLabs AI is looking for a senior, hands-on content owner who can take complete charge of B2B content across the funnel - from sales enablement and campaigns to thought leadership. This is a high-ownership, high-visibility role: you will be the single point of accountability for how GreyLabs AI sounds and shows up everywhere it is read, watched, or pitched, working closely with the Head of Marketing, Sales, and Product.
This role suits someone who is equally comfortable writing a punchy WhatsApp sales message,



structuring a 40-page whitepaper, and briefing a video editor - and who can independently take a campaign from idea to execution without needing to be told what “valuable” looks like

What You Will Own
B2B Content Strategy: Develop and execute a content aligned with Greylabs AI's go-to-market goals, targeting CXOs and digital transformation leaders within the BFSI sector.
1. Sales Enablement
- Sales presentations, pitch decks, and email templates
- Case studies and customer success stories
- Battlecards (competitive positioning, objection handling)
- WhatsApp outreach messages, sales email sequences, and follow-up templates
- Physical/printed sales collateral and letters
- Product videos/recordings and demo scripts

2. Campaigns & Demand Generation
- Promotional emailers and newsletters
- Co-own end-to-end campaign conceptualization, planning, and execution with the Head of Marketing
- Social media

📌 Senior Content Marketing Manager (Mumbai)
🏢 GreyLabs AI
📍 Mumbai