Responsibilities:
1) Marketing: Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
2) Brand Strategy and Effectiveness: Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.
3) Brand Positioning: Assist in achieving brand positioning and contribute ideas to brand plans.
4) Marketing Impact Assessment: Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
5) Data Collection and Analysis: Conduct research using primary data sources, and select information needed for the analysis of key themes and trends.
6) Portfolio Management: Plan and deliver small projects or workstreams, using an appropriate project management methodology to give assurance that intended outcomes are achieved.
7) Product and Solution Development:
Define and deliver products and services that meet customer needs by selecting the best possible approaches available within established systems.
8) Product Management: Monitor all aspects of a product life cycle, including long- and short-term development and marketing. Perform analyses to stay abreast of trends in the marketplace and ensure the product's competitive position.
9) Stakeholder Engagement: Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.
10) Budgeting: Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.
11) Personal Capability Building: Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain extern