Key Responsibilities
- Playing a key role within the marketing team to drive content strategy and distribution.
- Maintain communication and brand consistency across all channels.
- Collaborate with cross-functional teams like sales and product for content plan and outreach.
- Highly strategic and execution capable of developing a message based on goals, choosing the right channels, and tracking ROI.
- Develop and execute content marketing strategies tailored for international audiences.
- Optimize content and digital assets for SEO to enhance visibility and drive traffic.
- Analyze performance metrics to inform content strategy and optimize campaigns.
Must Haves:
- Solid proficiency in SEO best practices and tools.
- Excellent analytical skills to evaluate content performance and ROI
- .Proven content creation skills specifically for B2B businesses.
- Solid project management capabilities to handle multiple initiatives simultaneously.
Experience & Expertise required:
- 2 - 4 yrs of experience required in Content Marketing & SEO.
- Must have a background of working in B2B SaaS/product company.
- Must have experience in US markets.
- Creative and excellent content writing skills with an eye for detail.
- Excellent communication, both written and verbal.
- Well-versed MS Office Suite (PowerPoint) and tools like Semrush, GA, AI, Hubspot, etc.
- A detail-oriented and proactive individual with a passion