Job Description:

The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. They will oversee the planning, execution, and optimization of digital campaigns across various channels. The Digital Marketing Manager will manage a team of digital marketers, collaborate with cross-functional teams, and stay updated on industry trends to ensure effective and successful digital marketing initiatives.

Key Responsibilities:
- Develop and implement digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
- Set campaign objectives, target audience, and key performance indicators (KPIs) in collaboration with the marketing team.
- Manage and mentor a team of digital marketers, providing guidance, support,



and performance feedback.
- Monitor and analyze campaign performance metrics, such as website traffic, engagement, conversion rates, and ROI, and provide regular reports to management.
- Optimize digital assets, including websites, landing pages, social media profiles, and ad creatives, to improve user experience and drive conversions.
- Stay updated on digital marketing trends, emerging technologies, and industry best practices, and incorporate them into the digital marketing strategy.
- Collaborate with cross-functional teams, including creative, content, and development, to ensure cohesive and impactful digital marketing campaigns.

Qualification:-
- ​​​​​​​Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field (Master's degree preferred).
- 5+ years of experience in digital marketing, with a focus on managing and executing digital campaigns.
- Proven exper

📌 Digital Marketing Manager (Ludhiana)
🏢 The Search House
📍 Ludhiana