Job Title: Senior Digital Marketing Manager – Lending, Insurance & Mutual Funds
Location - Hyderabad

Experience - 5-10 Yrs

Responsibilities
- Develop and execute digital marketing strategy for lending, insurance, and mutual fund products.
- Plan and manage performance marketing campaigns across Google, Meta, YouTube, and affiliate channels.
- Drive lead generation, lower CAC, and improve conversion funnels.
- Build and optimize landing pages, ad creatives, and campaign messaging.
- Oversee SEO strategy: on-page, off-page, technical SEO, and keyword research.
- Manage marketing automation, CRM journeys, and remarketing flows.
- Track daily campaign performance, ROI, and product-wise cost metrics.
- Coordinate with Product, Tech, and Design teams for campaign requirements.
- Ensure marketing compliance with RBI, IRDAI, and SEBI guidelines.
- Handle brand positioning and communication for all three verticals.
- Manage social media strategy and content calendar.
- Conduct competitor benchmarking and market trend analysis.
- Work with external agencies, affiliates,



and marketing partners.
- Prepare weekly and monthly performance reports for management.

Requirements
- 5–10 years of digital marketing experience, preferably in fintech.
- Hands-on experience with Google Ads, Meta Ads, YouTube Ads, and programmatic campaigns.
- Robust understanding of performance marketing, funnels, and conversion optimization.
- Experience in BFSI domains: lending, insurance, or mutual funds.
- Knowledge of SEO, analytics tools, and marketing automation platforms.
- Strong analytical mindset with ability to work on data-driven decisions.
- Excellent communication and team management skills.

Preferred
- Experience working in a digital lending or wealth-tech startup.
- Understanding of compliance across RBI, IRDAI & SEBI.
- Experience in managing in-house creative and content teams.
- Certifications in Google Ads, Meta Blueprint, or similar.

About Company
CreditMitra stands as a testament

📌 CreditMitra - Senior Digital Marketing Manager (Hyderabad)
🏢 NextHire
📍 Hyderabad