Description
Quick Highlights
- Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments.
- Reports to: CEO (Amit)
- Location: Versatile (India base ok), must be able to travel & attend events in the USA
- Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY
- Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs.

About the Role
You are a full-stack growth operator. You will own a set of “always-on” growth workflows:
- keep the website sharp and conversion-oriented (Webflow),
- turn wins into proof (case studies + landing pages),
- build credibility in the right CX communities (customer planting + social proof loops),
- run high-ROI events (pre/during/post),
- support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives).

This is not a “strategist” role. It’s a shipper role.





What You’ll Own
1) Website (Webflow) as a Growth Surface
- Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages.
- Improve conversion paths: demo → follow-up → proof → close.
- Maintain a clean content system (components, templates, SEO hygiene).

2) Case Studies + Proof Engine
- Run a case study pipeline: identify candidates, interview, write, publish, distribute.
- Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, “before/after” metrics pages.
- Keep the site proof library current and organized.

3) Community Growth (CX + ecommerce operator communities)
- Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events).
- “Plant” customers ethically: enable them with narratives, templates, and prompts—without being spammy.
- Systematically create social proof: testimonials, threads, comments, customer-led mini stories.

4)

📌 Growth Marketer (Bengaluru)
🏢 Richpanel
📍 Bengaluru