13 Aug
|
DC Consultants
|
Mumbai
13 Aug
DC Consultants
Mumbai
Job Description:
We are seeking an experienced Brand Manager to lead brand-building initiatives, oversee marketing campaigns, and ensure consistency across all communication channels. The role involves guiding the in-house team, providing strategic direction, and strengthening the brand presence across real estate, hospitality, and upcoming ventures.
Reporting to: Marketing Head
Key Responsibilities:
- Develop and execute brand and marketing strategies across digital and offline channels.
- Ensure consistency in brand tone, voice, and visual identity across all platforms.
- Oversee end-to-end execution of marketing campaigns by the in-house team.
- Review and approve marketing content, creative, and collateral.
- Track key marketing metrics (engagement, reach, impressions, and conversions) and recommend improvements.
- Conduct competitor analysis and provide strategic insights to management.
- Map customer journeys and enhance engagement touchpoints.
- Collaborate with cross-functional teams to align brand objectives with business goals.
- Provide creative direction and ensure brand-compliant designs for real estate, hospitality, and recent ventures.
- Brainstorm social media strategy through competitive research, platform determination, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Optimize content on all company pages within each platform to increase the visibility of company’s social content & set a uniform language across all channels
- Create compelling content for all marketing collateral spread across ATL/BTL
- Ensure all-around consistency (style, fonts, images and tone)
- Plan, Proofread and execute all marketing strategies in a given budget, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Collaborate with other departments (customer relations, sal
📌 Brand Manager (Mumbai)
🏢 DC Consultants
📍 Mumbai