Role Summary

We’re not looking for a caption writer.

We’re hiring a social-first copywriter who thinks in scripts, scenes, and conversations—not just lines of text.

Your mandate is easy:

Turn real human insights into scroll-stopping scripts that people relate to, engage with, and share.

You will work closely with:
- Social Media Manager
- Videographers & Editors
- Growth & Performance Team
- Influencers / Creators
- Founders

What You Will Own (KRAs)

1. Script Writing for Social (Core Ownership)
- Write:
- Reels scripts
- YouTube Shorts scripts
- UGC scripts
- Influencer scripts
- Focus on:
- First 3-second hooks
- Natural flow
- Real conversations
- Output:
- 15–25 scripts/week

You are responsible for:

“Does this script feel real and hold attention?”

2. Hook & Content Ideation Engine
- Generate:
- 30–50 hooks/week
- Across:
- Personas (male vs female)
- Pain points
- Content formats

You are responsible for:

“What makes people stop scrolling?”

3. Platform-Native Content Writing
- Write for:
- Instagram (Reels + captions)
- YouTube Shorts




- Other relevant platforms
- Adapt:
- Tone
- Language
- Format

You are responsible for:

“Does this feel native to the platform?”

4. Persona-Led Storytelling
- Translate:
- Male vs female psychology
- Age-based lifecycle (35–60)

Into:
- Scripts
- Hooks
- Content narratives

You are responsible for:

“Does the audience feel seen?”

5. Influencer & UGC Script Collaboration
- Create:
- Creator briefs
- Script directions
- Ensure:
- Content feels authentic
- Not overly ad-like

6. Content Performance Optimization (Critical)
- Analyze:
- Watch time
- Retention
- Engagement
- Identify:
- Winning scripts
- Weak scripts
- Translate insights into:
- Better hooks
- Stronger narratives

You are responsible for:

“How does our content improve week-on-week?”

7. Social & Growth Alignment
- Work with performance team to:
- Repurpose organic scripts into ads
- Align messaging across funnel

KPIs (How You’ll Be Measured)

Core Metr

📌 Social Media Copywriter (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)