Job Title: Senior Brand Manager / Brand Lead

Company: Riviera Home (www.rivierahome.in)

Reporting to: Promoter / Group Leadership

Location: Delhi/NCR/Panipat

Role Type: Full-time

Role purpose
Riviera Home is a legacy textile business with deep roots in craftsmanship,
manufacturing, exports, and premium home textile categories. The Senior Brand
Manager / Brand Lead will define, institutionalize, and elevate the group’s brand
presence across corporate brand building, product storytelling, digital presence,
market-facing communication, and portfolio architecture so that the company’s
heritage and capabilities are expressed with greater clarity and consistency.

Key responsibilities
• Lead the brand strategy for Riviera Home at the group level, aligning heritage,
craftsmanship, innovation, sustainability, and customer centricity into a sharper
market narrative.
• Build and manage the brand architecture across the corporate brand and
product/category narratives so the business presents a consistent identity across
domestic and international audiences.




• Translate Riviera Home’s legacy in textiles, exports, and manufacturing
excellence into strong communication assets for buyers, partners, customers, and
talent.
• Own the brand expression across website, brochures, presentations, social
media, trade marketing, exhibitions, fairs, product launches, and corporate
communication.
• Partner with sales, merchandising, product development, and leadership to
create compelling positioning for categories such as rugs, bathmats, throws, and other
home textile offerings.
• Drive content and campaign planning that balances premium aesthetics with
commercial relevance.
• Standardize visual identity, tone of voice, brand guidelines, and storytelling
frameworks across all touchpoints.
• Support business development and export-facing teams with solid marketing
collateral, presentations, collection narratives, and buyer communication tools.
• Work with internal teams and external age

📌 Senior Brand Manager (Delhi)
🏢 HRvisory
📍 Delhi