We are looking for a Product Marketing Specialist who can take ownership of a product's positioning and messaging. You will oversee the creation and distribution of content for our promotional campaigns by understanding- the product's target audience, our ideal customer profile, and the jobs they need to accomplish- and gaining in-depth knowledge of relevant product features.
We are looking for a Scientist who loves to dabble with art. You will have multi prolonged objectives, getting access to an audience for what the product team is betting on while doubling down on what the sales team is crushing their quotas with. You are somebody who enjoys telling a story, measuring their effectiveness, and sometimes even changing the narrative. Your job is to tell product stories at scale. It may seem like art to others, but you and we know it is science and art- both.
Key Responsibilities
Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, sales enablement, and the creation of marketing assets.
Understand and analyze the competitive landscape to define our own marketing strategy.
Craft a story about the product that will entice potential customers to purchase the product and collect customer feedback after launch.
Prepare for a new product or feature launch by creating educational content about the value and perks of the product to convert potential customers into buyers and power users.
Focus on three levels of the sales funnel:
Acquisition: Bring awareness to our products through content, such as social media, copywriting, web and landing pages and blogs, and mapping the content across different stages of the buyer journey.
Engagement: Building trust and creating conversation with potential customers through events,