Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.
Responsibilities:
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Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and events
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Build, test, deploy, and optimize processes across all stages of the marketing funnel
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Automate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRM
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Conduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generation
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Support the marketing team on product launches and field marketing initiatives
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Partner with the Sales Development team on building and managing Target Account Lists for their Outbound activities
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Be on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes.
Requirements:
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Minimum of 2 years of experience in Marketing Operations or a similar role
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Good attention to detail
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Excellent verbal and written communication skills
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Excellent analytical and problem-solving skills
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Experience with reporting and analytics
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Ability to work independently in a fast-paced workplace
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A solid understanding of CRM and Marketing automation platforms
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Past Experience working for an early stage startup is an added advantage