Description
Key Responsibilities
1. Brand Strategy & Planning (Support)
- Support the formulation and rollout of the Group’s brand strategy and roadmap.
- Collaborate with businesses to align their brand initiatives with Group direction.
- Ensure consistent brand positioning, tone, and identity across all communication touchpoints.
- Conduct periodic brand audits to check alignment with guidelines
- Assist in tracking campaign effectiveness, brand perception metrics, and insights for decision-making.

2. Development of Brand Assets and Collaterals (Lead)
- Develop and maintain corporate brand collaterals, merchandising, and visual identity systems.
- Support the conceptualization and execution of brand campaigns and initiatives.
- Coordinate with agencies and design partners to deliver creative solutions for events, leadership messages, and stakeholder engagement.
- Contribute to storytelling efforts that enhance Essar’s brand equity.

3. Agency & Partner Management (Lead)
- Liaise with advertising, media,



and market research agencies to ensure deliverables meet brand objectives, quality benchmarks, and deadlines.
- Support agency evaluation and onboarding processes.

4. Internal Branding & Communication (Lead)
- Drive internal communication and employee engagement through creative initiatives.
- Conceptualize and publish internal newsletters, updates, and brand stories.
- Act as a brand ambassador to foster internal alignment with Group values, and to manage/develop systems that cultivate and equip brand ambassadors.

5. Governance & Compliance (Support)
- Coordinate with legal, M&A;, and finance teams to ensure timely registration, protection, and renewal of brand trademarks and copyrights.
- Support in establishing processes to safeguard and monitor brand use across businesses.

Skills & Competencies
- Knowledge of brand strategy, architecture, and communication planning.
- Ability to translate strategy into impactful campaigns and content.
- Excellent storytellin

📌 Manager - Brand Strategy & Communications (Mumbai)
🏢 Essar Global Fund
📍 Mumbai