Description

Key Role & Responsibilities:

Sales and Target Achievement
- Analyze the annual secondary sales target received from branch and plan its achievement by SKU & allocation among the WD / Routes, Team leaders & Sales executives by volume and by value.
- Monitor the Daily / weekly performance, route plans, stock levels of the sales executives through the MIS system reports
- Set and review the input and output metrics for the sales executives to ensure target delivery
- Ensure that the salesmen and the team leaders follow the stock carrying, availability and freshness norms.
- Plan improvisations in the beat plan based on reactive inputs from the market and ensure approval from ASM
- Conduct on the job trainings of best practices of sales executives / team leaders as recommended by RSDM for better sales execution
- Gather Market Information & business Intelligence. Promptly share it with the seniors and use the information appropriately for better business performance
- Compliance to COTPA and management of regulatory setting in consultation with ASM and Sales Manager





WD(Distributor) Management
- Monitor Stocks physically & ensure required DASH level across SKUs. Immediately escalate to ASMs in case of low inventory
- Ensure timely communication to WDs regarding inputs including trade and consumer schemes
- Monitor & control sales expenses and ensure they fall within the stipulated sales budget for the zone
- Ensure that the W/D is aware and following the norms as per the WD performance Management system

Data Analysis & Reporting
- Ensure Desired Data Accuracy Levels, timely completion of surveys and smooth operations of SFA / ADES
- Effectively use of SFA/ADES data to monitor and improve performance across SKUs
- Provide feedback to ASMs/SM’s to assist them in sales forecasting for the region
- Assess market brand AVF through reports received from sales executives
- All reports like the town reports to be sent to all concerned as per norms

Visibility

📌 Assistant Manager (Jaipur)
🏢 Godfrey Phillips India
📍 Jaipur