Job Description: Digital Marketing Specialist ( Exp in IT Services company(Current or Last Employer) & US Market Exposure a Must )
Experience:4-6 years
Work type : Work from office
Work Location: Bangalore, JP Nagar 3rd phase.
We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate should have experience in digital marketing, preferably within an IT services company with exposure to the US market. This role requires a deep understanding of digital marketing strategies and tactics, strong analytical skills, and the ability to drive results in a quick-paced and competitive environment.
Responsibilities:
· Develop and execute digital marketing strategies to drive online traffic, generate leads, and increase brand awareness within the US market.
· Manage end-to-end digital marketing campaigns, including planning, execution, tracking, and optimization across various channels such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and display advertising.




· Conduct market research and competitor analysis to identify trends and opportunities for digital marketing campaigns.
· Collaborate with cross-functional teams, including sales, product marketing, and content development, to align digital marketing efforts with overall business objectives.
· Create and optimize landing pages, websites, and other digital assets to enhance user experience and maximize conversion rates.
· Track and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and generate actionable insights for continuous improvement.
· Stay updated with the latest digital marketing trends, tools, and technologies, and recommend innovative strategies to stay ahead of the competition.
· Monitor and manage the digital marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
· Utilize marketing automation and CRM platforms to se

📌 Digital Marketing Specialist (Bengaluru)
🏢 Boston Technology
📍 Bengaluru