Job Description:
The E-Commerce Manager will be responsible for driving online sales growth, managing the digital storefront, and ensuring a seamless customer experience across all e-commerce platforms. This role combines strategy, analytics, and creativity to optimize website performance, grow traffic, and build brand presence in the digital space.
Key Responsibilities
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E-Commerce Strategy & Operations
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Develop and execute e-commerce strategies aligned with business goals.
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Oversee day-to-day operations of the online store(s).
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Manage product listings, pricing, inventory, and promotions.
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Website & Platform Management
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Ensure website (and marketplaces like shopify, nayka, Myntra, etc. if applicable) is up-to-date and optimized for conversions.
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Coordinate with design and technical teams to enhance user experience (UI/UX).
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Monitor website analytics, track KPIs, and implement improvements.
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Digital Marketing & Sales Growth
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Work with the marketing team to drive traffic via SEO, SEM, paid ads, and social media campaigns.
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Plan and execute e-mail marketing campaigns, influencer collaborations, and affiliate programs.
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Analyze customer behavior to increase repeat purchases and improve conversion rates.
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Customer Experience & Service
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Ensure smooth order fulfillment, shipping, and return processes.
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Monitor customer feedback and resolve escalations to maintain high satisfaction levels.
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Data Analysis & Reporting
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Track sales, performance metrics, and ROI on campaigns.
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Provide insights and recommendations to management for growth opportunities.
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Team & Vendor Coordination
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Coordinate with internal teams (design, marketing, logistics) and external vendors (marketplaces, couriers, agencies).
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Train and supervise junior e-commerce staff if applicable.
Key Skills & Qualifications
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Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
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2-4 years of experience in e-commerce management, preferably in design/fas
📌 E Commerce Manager (Kolkata)
🏢 RECEX
📍 Kolkata