We're looking for a content superstar to join our team
As A Senior Copywriter (Content Manager), you'll drive brand storytelling, oversee content production across digital and offline channels, and collaborate with teams to shape our pediatric care brand for contemporary families.
Key Responsibilities:
Research, Ideation & Brand:
- Report to the business head and take ownership of content production and quality.
- Contribute to overall brand strategy and growth through ongoing research into brand design, aesthetics, layout, and narrative.
Scripting & Content Creation:
- Write, edit, and create compelling content, liaising with creative agencies to ensure high-quality output.
- Strategize on briefs for videos and static content, working closely with video editors and designers.
- Create content across multiple channels, supporting both online and offline marketing initiatives, as well as brand collaterals (e.g., clinic design).
Team and Agency Management:
- Lead a team of designers, writers, and videographers to enhance content, maximizing campaign ROI.
- Manage the content creation process with a strategic mindset, ensuring consistency and alignment with brand guidelines and customer voice.
- Collaborate with internal teams and content agencies to produce advertising content (statics and videos) and manage the content calendar and delivery timelines.
Performance Marketing:
- Research and develop compelling ad narratives to create effective ad strategies.
- Use data-driven insights to refine and optimize content, creating a comprehensive marketing strategy.
Requirements
- Impeccable command of the English language, including grammar.
- At least 2 years of experience in copywriting and editing, ideally with exposure to D2C-first brands.
- Experience with healthcare or child-focused brands is preferred.
- Familiarity with content marketing for pediatric or family-focused services.
- Proven ability to work with brand guidelines, personalities, and tone of voice.
- Comf