Working in a marketing team of experienced CRM experts, and reporting to the Senior CRM Manager based in London with a dotted line to the Regional Director in India
- Sitting in the heart of the Content and Marketing team, and working side-by-side with the CRM Team which is based in London, you will work with a warm, welcoming, and highly ambitious team, amid a wide-scale digital transformation.
- The CRM Comms Executive will work in a team of experienced CRM experts, and report to the Senior CRM Manager with a dotted line to the Regional Director.
- Hands-on execution of email and CRM marketing campaigns.
- Gathering requirements will include defining the target audience, understanding the aims of the campaign, and agreeing on the key messages and timing.
- The practical campaign execution will involve looking at the data, pulling the relevant contacts to build the lists, creating the email template, and building and testing HTML emails in Salesforce Marketing Cloud.




- Improve email marketing campaigns whether its tweaking copy so that its more appealing or engaging for our customers or making modifications in the look and feel of our emails to encourage better response.
- Increasing the automation of emails so customers get a more consistent flow of information will also be a key area for development and one where youll really be able to make your mark.

Key responsibilities:
- Working alongside the CRM Comms team in taking briefings from internal stakeholders (product marketing experts, market managers, admissions and accommodation teams), defining the target audience, understanding the aims of the messages, and agreeing with timing.
- Creating, maintaining, and standardizing including B2B and B2C event announcements, reminders, admissions comms, and other ad-hoc business updates.
- Hands-on content creation of CRM messages, writing the content, and designing the pieces to make sure that the message adheres to the briefing and email marketing best practices.
- Ma

📌 CRM (Salesforce) Marketing Communications Manager/ Associate- Overseas Education (New Delhi)
🏢 The Search House
📍 New Delhi