JOB SUMMARY:
As an Assistant Manager-Analytics , we are seeking highly motivated and technically robust analysts to join the marketing analytics function for the International analytics team. Take charge in collaborating with the marketing teams for the EMEA region to drive analytics behind all user growth and retention initiatives and help monitor and optimize program, channel and communication performance to drive strategic and tactical decision making. In essence, we’re looking at putting in some serious data-driven brains behind our marketing muscle
ABOUT THE TEAM:
The Hotstar International Analytics team works closely with the Country business teams, Product, growth and marketing teams across EMEA and SEA regions. We work collaboratively on driving insight generation, performance reporting, experimentation and data based strategies for acquisition, retention and engagement on our platform.
REPORTING TO: Senior Manager - Analytics
KEY RESPONSIBILITIES:
● Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs
● Develop unsupervised/supervised models to create target segments for multiple marketing campaigns
● Develop predictive frameworks based on the customer life cycle to assist in user acquisition
● Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives
● Coordinate internally to share key learning with other teams and lead to accelerated User growth
● Dive deep into campaign performance data to identify opportunities for improvement
● Develop strong hypotheses, conduct A/B analytics and make data based recommendations
● Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc
SKILLS &
📌 Assistant Manager (Bengaluru)
🏢 The Walt Disney
📍 Bengaluru
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