Plan and execute all digital acquisition activities using ad platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic advertising, etc.
Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
Suggest new digital channels that have the potential to increase new user numbers in an effective way.
Creation of landing pages, and CRO.
Handling tag manager, Google Analytics and all related tools.
Qualification:
Bachelor's degree (or higher) in any related field with a strong quantitative background.
Proven working experience in digital marketing (3-5 years), and extensive experience in managing in-house digital performance marketing at SAAS companies is preferable.
Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads and Native Ads.
Have experience in managing Ad Networks for acquisition campaigns.
Have a basic understanding of organic acquisition such as SEO.
Experience in setting up tags/lading pages for campaign set-up and tracking purposes.
About Company
SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator.
Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata