Here’s the roles and responsibilities in detail:
- Strategy - Develop and implement a comprehensive social media strategy that aligns with the company’s goals and brand voice across platforms like Instagram, X, Facebook, LinkedIn, and YouTube.
- Content Operations - Lead and mentor the Social Media Executive and other contributors (designers, freelancers, etc). All content will be created in-house.
- Content Creation: Strong command of Instagram and short-form video content. Bonus: Canva, Figma, InShot or any editing tool. Visit sports venues/courts to shoot original content (reels, highlights, BTS, interviews) during/post working hours. Assist in ideating and producing high-quality content: short-form videos, carousels, reels, stories, and creatives.
- Reporting: Create fortnightly/monthly/quarterly content reports, aligning with marketing goals, events, and brand moments.
- Real-Time Marketing: Lead and oversee on-ground content capture alongside the Social Media Executive — ensuring key events, player stories,



and community moments are documented through real-time content that aligns with brand strategy and storytelling goals.
- Internal Collaborations: Collaborate with the business teams to generate creative ideas for social media campaigns, venue launches, promotions, in-app banner designs, etc.
- Research & Insight - Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience. Research competitor activity, algorithm updates, best practices, emerging platforms, and digital trends to inform the social media strategy.
- Social Media hygiene - Respond to comments, messages, and mentions in a timely and qualified manner, cultivating relationships with followers and influencers.
- External Collaborations - Manage social media collaborations, including partnerships with influencers and other brands.
- Offline activities - Actively covering offline activities, engaging with customers, and internal staff to create

📌 Hudle - Social Media Manager (Okhla)
🏢 NextHire
📍 Okhla