- Study company products
- Translate technical details into advantages for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Develop and implement promotional activities such as promotions and product launches both online and offline
- Create product content such as videos, website copy and blog posts
- Gain insight into customer use of current products, and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Manage marketing budget and approval processes
- Create quarterly marketing plans for user acquisition and user engagement
- Create consistent positioning statements, messaging to generate marketing collaterals
- Maintain and manage competitive intelligence and comparisons by working with cross-functional teams and research