Description
Content Marketing lead

Location: Gurgaon (Work from Office)
Function: Growth / Marketing
Reporting to: Growth Leadership

About Everhope Oncology
Everhope Oncology is building a current standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.

Role Overview
We are looking for a Content Marketing Lead to own and scale Everhope’s end-to-end content charter across digital, clinical, and offline channels.
This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.
This role sits at the intersection of brand, growth, and care.

Key Responsibilities
1. Content & Communication Strategy
- Own Everhope Oncology’s omni-channel content strategy,



aligned with brand positioning, business goals, and patient needs
- Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention)
- Use market research, patient insights, and competitive analysis to continuously refine content direction

2. Content Production & Execution (End-to-End Ownership)
You will own planning, quality, and outcomes across the full content spectrum:
a)Doctor-led video content :
- Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies
- Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity

b)Website, landing pages & campaign creatives
- Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets
- Partner with agencies (e.g. SEO/content vendors) while

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