Role Overview:
We’re looking for a seasoned Manager/Principal Product Designer to lead the UX/UI strategy for CashKaro and EarnKaro's marketing campaigns and digital experiences. If you have 6–7 years of hands-on experience in product design, a sharp eye for design systems, and thrive on data-led decisions, you’ll fit right in. Your role will be pivotal in turning user insights into delightful, high-converting journeys that fuel business growth.

Key Responsibilities:
UX Strategy & Ownership:
- Own the end-to-end UX for marketing-led journeys across CashKaro & EarnKaro.
- Align designs with KPIs like conversions, drop-offs, and activation.
- Use data insights and lean UX methods to build hypothesis-based experiments.
- Example: For campaigns like Diwali Mega Sale, analyze drop-offs, conduct usability tests, and redesign interfaces (e.g., real-time savings display) to improve conversions.

Design Systems & Scalability:
- Build and manage scalable design systems using atomic principles.
- Standardize tokens, components, colors, and typography across platforms.




- Work closely with engineering to maintain design-dev parity.
- Example: Create unified Figma-Stoybook libraries to eliminate UI inconsistencies between mobile and web.

Research & Analytics-Led Design:
- Lead usability studies, user interviews, heuristic reviews, and surveys.
- Collaborate with product/data teams to analyze funnels, session replays (e.g., Hotjar), and behavior data.
- Own a performance dashboard mapping user journey to design ROI.
- Example: For low EarnKaro onboarding engagement, redesign flows after Hotjar reviews + user interviews.

Innovation & MVP Thinking:
- Drive mini R&D; sprints to test prototypes and refine UX.
- Partner with product for MVP planning and feature prioritization.
- Example: Ideate and test “Smart Cashback Suggestions” to increase multi-store usage based on behavior data.

Retention & Activation Optimization:
- Build user flows targeting reactivation, onboarding, and lon

📌 Principal UI/UX Product Designer (Gurugram)
🏢 Pouring Pounds India.
📍 Gurugram