Job Description

Role Marketing Executive

Department Marketing

Reports to Senior Manager, Marketing

Purpose of the Role

This role will look after implementing marketing strategies to drive business growth, recent customer acquisition, and increasing overall revenue through a mix of sales and marketing efforts.

Technical Skills

Lead Generation

Email Marketing

Marketing Automation

Competitor Analysis

Job Responsibilities

1] Identification of potential prospects via. market research for lead generation, qualification and business development opportunities.

2] Create and execute campaigns for customer acquisition through various channels such as content marketing, email campaigns, and partnerships.

3] Understanding and experience with marketing automation tools like Salesforce, Zoominfo,



LinkedIn Sales Navigator, etc.

4] Responsibilities include pipeline creation, lead follow-up, managing and nurturing key client stakeholders, marketing research, email marketing.

5] Represent Addverb at exhibitions and events to establish first level connect with leveraging networking opportunity on offer.

6] Work cross-functionally with sales, product development and customer services teams to align marketing strategy with overall business objectives.

Education

MBA (preferred) or graduation in Business Administration or General Management

Experience: 1-4 years.

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