Job Description: Sales Tools Development Lead (AI-First)

Role Purpose

Own the research, build, and integration of an AI-first sales toolstack that unifies CRM, WhatsApp, email, and chatbots into one seamless, automated sales journey. This role partners across Sales, Marketing, CRM/IT, and Product to prototype rapid, launch reliably, and continuously optimize how we sell real estate in 2026 and beyond.

Key Responsibilities

Strategy & Research
- Scan, test, and shortlist new AI, RevOps, and martech tools; run rapid pilots and build business cases.
- Lead “How to sell real estate in 2026” workstream: buyer journey mapping, channel mix, and playbooks.
- Model-making research; evaluate VR / digital twins for sales suites, brokers, and remote clients.

Product Build & Integration
- Develop tools end-to-end: gather requirements from all departments.
- Integrate CRM + WhatsApp + Email + Chatbots into a single customer journey.
- Stand up an AI chatbot (client & broker–facing): intents, retrieval (RAG), guardrails, analytics, and continuous improvement.




- Build EDM/WA automations with proper segmentation and lifecycle stages (lead, MQL, SQL, reservation, close, post-handover).
- Liaise with suppliers and maintain/update existing sales tools; manage small SOWs and SLAs.

Automation & Journeys
- Design nurture flows and micro-triggers (e.g., if prospect watches 50% of video → auto WhatsApp follow-up + SDR task).
- Implement lead scoring and routing; accelerate pipeline with real-time signals (site behavior, media views, bot chats).
- Keep testing AI assistants for client/broker conversations; A/B prompts, tone, response time, and conversion.

Analytics & Optimization in collab with IT.
- Build dashboards that track “money leaks” (where leads die) across the funnel; quantify impact and fixes.
- Instrument end-to-end attribution (UTMs, events), run A/B tests, and publish monthly RevOps insights.
- Define and monitor SLAs for reply times, show-up rates, proposal turnaround, an

📌 Sales Tools Development Lead (India)
🏢 Career Maker Consultant BPC
📍 India