Company Description

What is Lokal :

Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
- Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
- Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
- GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
- Dostt – Make recent friends through voice chats, games, and real, authentic conversations
- Eaze – A safe space to explore emotional well-being via community-driven support




- AstroLokal – Instant access to trusted astrologers through audio and chat
- And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

Job Description

Role Overview:
We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue.
Key Responsibilities:
- Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels.
- Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and overall ROI.
- Plan, execute, and scale high-performing campaigns aligned with monthly growth targets.
- Conduct A/B testing

📌 Meta Ads (Chigaranahalli)
🏢 Lokal
📍 Chigaranahalli