Job Title
Senior Data Scientist, 1
Job Description

The Senior Marketing Data Scientist will develop and deploy marketing-focused analytical and machine learning solutions across People Inc. entertainment brands. This role sits at the intersection of customer analytics, experimentation, and growth strategy, partnering closely with Marketing, Product, and Editorial teams.
The ideal candidate has deep experience applying statistical modeling and machine learning to marketing problems, including customer segmentation, acquisition, engagement, retention, and customer LifeTime Value. You will own models and analyses that inform personalization, automated marketing, attribution, experimentation, and lifecycle optimization, translating complex customer behavior into actionable insights that drive measurable business outcomes.
Unlike traditional data science roles focused purely on modeling, this position requires a robust ability to:
- Support translating product questions into data-driven insights
- Help define and track user engagement, retention, and churn metrics




- Collaborate with product, engineering, and marketing stakeholders

Key Responsibilities

Product Analytics, Experimentation & Insights
- Analyze user behavior to identify engagement patterns, retention trends, and churn signals
- Support the design and evaluation of A/B tests to measure product and campaign impact
- Assist in translating product questions into structured analyses and actionable insights

Data Modeling, Segmentation & Personalization
- Build and maintain user-level datasets (engagement, activity, segmentation features)
- Support development of user segmentation frameworks (e.g., cohorts, archetypes)
- Build and maintain LTV, churn, and propensity models to support acquisition, retention, and re-engagement strategies
- Contribute to analytical approaches such as survival modeling, and forecasting

Cross-Functional Collaboration & Communication
- Work closely with data science and cross-functio

📌 Senior Data Scientist, 1 (Bengaluru)
🏢 People
📍 Bengaluru