Why this role exists
Most demand gen functions optimize for leads. We're building JustCall's demand engine to optimize for pipeline - sourced, qualified, and ready for Sales to close. As we scale from $40M to $100M ARR, the difference between winning and stalling is whether Marketing can generate demand that converts, not just traffic that looks positive in a dashboard.
We need a Head of Demand Generation who can sit across the table from a CRO, a BDR lead, or a regional sales manager - and walk out with a campaign plan, a sourced pipeline target, and a motion that AEs can actually execute against. Someone who builds the outbound engine, and treats CAC efficiency as a personal metric.
What you'll actually do
- Own sourced pipeline across SMB, Mid-Market, and Commercial segments - setting targets, building the motion, and being accountable for what enters the funnel.
- Build and scale the outbound engine through ICP segmentation, account scoring, and intent-led targeting - in tight partnership with BDRs and Sales.




- Drive the PLG-to-SLG motion - converting high-intent self-serve users into sales opportunities without disrupting the product-led flywheel.
- Translate revenue goals into integrated campaigns that BDRs and AEs can execute effectively - not just marketing initiatives that look good in isolation.
- Run field events end to end - speaker selection, venue, pre-event outreach, post-event follow-up, and sourced pipeline measurement.
- Build partner-led demand as a scalable growth channel - co-marketing, integration partner activation, and reseller enablement.
- Use RevOps data to drive decisions and execution - wiring attribution cleanly and making spend accountability non-negotiable.

What we're looking for
- Built demand generation programmes from scratch in a lean, high-growth environment - you're a builder, not an inheritor of mature playbooks.
- 8+ years of professional experience in B2B SaaS demand generation and growth marketing.
- Run field events end to end

📌 Head of Demand Generation (Bengaluru)
🏢 Saas Labs
📍 Bengaluru