Job Description:

Core Responsibilities

1: Full-Funnel Optimization

Acquisition: Design high-converting landing pages and ad creatives that lower CAC (Customer Acquisition Cost).

Activation: Overhaul the onboarding flow to reduce "Time-to-Value." (e.g., getting a new user to their "Ahh)

Monetization: Optimize pricing pages, checkout flows, and upgrade prompts to increase ARPU (Average Revenue Per User) and conversion rates.

Retention: Design "habit loops" and re-engagement campaigns (email templates, push notifications) that bring inactive users back.

2:Experimentation & Iteration

A/B Testing: Lead the design side of experiments. Create multiple variations of UI components (CTAs, headlines, layouts) to test hypotheses.

Rapid Prototyping: Ship "Valuable Enough" designs quickly to validate ideas with AI-assisted tools rather than waiting for "Pixel Perfect" designs that might fail. Speed is a feature.

Data Analysis: Work with analysts to interpret heatmaps (Hotjar/CrazyEgg) and funnel drop-off data. Translate numbers into design improvements.

3. Behavioral Psychology & UX





Psych-Driven Design: Apply principles like Scarcity, Social Proof, and Loss Aversion ethically to guide user behavior.

Friction Removal : Identify "leaky buckets" in the user journey (e.g., a confusing signup form) and patch them with intuitive design fixes.

Requirements

Hard Skills:

Product Design: 1.5+ years in UX/UI design with a portfolio showing results (e.g., "Increased signup conversion by 15%"), not just pretty visuals.

Tooling: Expert in Figma (Auto-layout, Systems). Proficient with prototyping tools (Protopie/Principle).

Data Literacy: Familiarity with analytics tools like Mixpanel, Amplitude, Google Analytics, or Heap. You don't need to be a data scientist, but you must know how to read a funnel.

No-Code (Bonus): The ability to build your own landing pages in Webflow, Framer, or Unbounce is a massive plus.

Soft Skills:

Business Acumen: You understand business metrics (LTV,

📌 Hiring for Growth Designer for website Airrender company (Vadodara)
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