About Cloud Mentor
Cloud Mentor is a leading business-to-business IT and Cloud services company based in Allentown, Pennsylvania. We are salesforce experts, and we help businesses navigate the world of cloud computing and management through our consulting and programming services.
About the role
The Sales Enablement Specialist will be responsible for the development of the lead generation program and nurture outbound/inbound sales lead campaigns for our firm. This position will utilize an integrated strategy that may include, but not limited to, marketing automation, inbound/outbound telemarketing, networking and grassroots marketing.
Responsibilities
- Develop and implement IT-specific marketing strategies that resonate with our target audience.
- Stay updated on emerging IT trends, technologies, and innovations to effectively position our products/services
- Research and identify potential customer prospects and partners, pinpointing key decision makers.
- Collaborate with the branding team to ensure a consistent and compelling brand image across all marketing materials and communication channels.
- Source and manage relationships with industry influencers, partners, and stakeholders to strengthen our brand presence.
- Contribute to the execution of campaigns using tools like Pardot and other Sales Enablement Platforms.
- Monitor campaign performance and provide insights for continuous improvement.
- Initiate strategies for generating leads and demand, encompassing both inbound and outbound sales and marketing activities.
- Implement initiatives that attract and engage prospective customers.
- Demonstrate dedication to the technology industry by staying updated on regulations, product solution changes, innovations, and trends.
- Continuously educate yourself to inform lead generation approaches.
Candidate requirements
- Master's degree in Business Administration (MBA) with a specialization in Marketing is required.
- A minimum of 2 years of experience in IT marke