Job Number:
4195

External Description:
A career at Merck is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

Title : Associate Manager, Marketing - Allergopharma

Reporting To : Associate Director, Business Unit Head - Allergopharma

Department : Allergopharma (Allergy business)

Location : Mumbai

Roles & Responsibilities
- Proactive development of marketing strategies and promotional mix to meet brand objectives and customer needs.
- Market development, expansion and monitoring for assigned product towards achievement of key financials. This involves market planning, forecasting and analysis.
- Development of launch plans and co-ordination of implementation including co-ordination of pre-launch activities




- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
- Effective management of promotional budgets for brand.
- Work in close partnership with marketing, medical and all key stakeholder external partners to launch and drive M&S; programs.
- Key input into all marketing agency selection and liaison with them to deliver initiatives for brand
- Design, Development, Execution and Monitoring of Brand Campaigns
- Full accountability for brand and delivery of all programs related to it.
- Garnering Customer (Doctors) insights through Field Work, Personal Dr Interviews, Round Table Meeting, CMEs, Advisory Board Constitution, Feedback Mechanism
- Support sales team to drive sales - work in close partnership with sales team to ensure implementation of marketing programs and achieve team goals
- Management of external agencies to meet team goals
- Acts as brand champion to create enthusiasm an

📌 Associate Manager (India)
🏢 Merck
📍 India