Responsibilities:
- Develop content that inspires action and establishes thought leadership.
- Craft content on a diverse range of topics for various platforms including websites, blogs, articles, social media updates, banners, case studies, guides, white papers, and more.
- Work with the SEO Team to make our current content better and produce more of it.
- Establish brand consistency in terms of voice/tone across all mediums, including websites, email marketing, social platforms, and branding.
- Strategize and implement content marketing initiatives to achieve final objectives.
- Experiment/build current avenues of content marketing eg. Building & manage the community, increasing the presence on youtube and other video marketing channels
- Manage External Content Writing Agencies/ Vendors
Required Skills:
- A minimum of one years experience in a role as a Content Manager
or Content Head.
-
Proven history of creating and implementing effective content strategies that boost brand recognition, establish thought leadership, enable sales, and foster business expansion.
- Detail-oriented, well-organized, and proficient in both oral and written communication.
- Deep understanding of of Copywriting Techniques
- Good Understanding of SEO and how it fits well with Content Creation
- An ongoing learner, always open to new knowledge and skills.
- Possesses a growth-oriented mindset.