Company: APPWRK IT Solutions
Location: Mohali / Delhi
Work Mode: Work From Office
Experience: 9+ Years
About the Role
APPWRK IT Solutions is looking for a Marketing Head / Manager – GTM & Automation who can combine strategic thinking with hands-on execution. This role is focused on building and scaling Go-To-Market (GTM) strategies powered by automation, driving predictable demand, and contributing directly to revenue growth.
The ideal candidate understands up-to-date B2B marketing, automation-led growth, and has experience in positioning IT services companies in competitive markets.
Key Responsibilities
GTM Strategy & Execution
- Design and execute end-to-end GTM strategies for services, solutions, and target industries
- Define ICPs, buyer personas, messaging, and channel strategy
- Identify new growth opportunities across geographies and verticals

Marketing Automation & Workflows
- Build and manage automation workflows using tools like n8n, Clay, Zapier, HubSpot, etc.
- Automate lead generation, enrichment, outreach, nurturing, and reporting




- Continuously optimize workflows for scale, efficiency, and conversion

Demand Generation
- Drive inbound and outbound demand generation campaigns
- Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
- Build predictable pipelines through experimentation and iteration

Revenue Alignment
- Work closely with Sales/BD teams to ensure marketing-to-revenue alignment
- Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
- Improve lead quality and conversion rates across the funnel

Brand Positioning
- Position APPWRK IT Solutions as a strong player in the IT services ecosystem
- Craft compelling narratives, value propositions, and differentiation strategies

Content & Growth Experiments
- Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
- Run rapid growth experiments across channels and campaigns

Team & Stakeholder Management
- Collaborate with internal teams a

📌 Marketing Head (Delhi)
🏢 APPWRK IT SOLUTIONS
📍 Delhi