Job Description:

What are we trying to do? Build a proof-led full-funnel marketing engine that translates real-world deployments into transparent, credible market narratives - showing - reduces operational risk, accelerates deposit credit cycles (T+1), and brings control to distributed cash acceptance. The goal is not brand noise, but decision confidence for bank operations, treasury, and technology stakeholders. Our audience includes: ● Bank leadership (Operations, Cash Management, Risk, IT) ● Cash-in-Transit operators ● Enterprise partners and regulators ● External partner teams driving long-cycle deals

2. What will you be responsible for?

Product positioning & market narrative

● Own products are positioned in the market—hardware, software, intelligence, and support as one unified system.

● Translate system capabilities (deposit assurance, anomaly detection, reconciliation accuracy, uptime) into clear business outcomes for banks and CIT operators.

● Ensure all positioning remains credible, differentiated, and regulator-safe, avoiding AI or automation hype.



Customer advocacy & proof systems

● Build and scale structured customer advocacy programs across banks and CIT deployments.

● Own creation of case studies, impact notes, before–after narratives, newsletters, and quantified outcome stories that support enterprise sales and credibility.

Content strategy & execution

● Own end-to-end content creation and governance across: ○ Website copy (product pages, use cases, solution explainers) ○ Sales collateral (one-pagers, decks, case studies)

○ Social media content (LinkedIn-first, enterprise-focused)

● Maintain a structured content calendar aligned to product launches, campaigns, and sales priorities.

● Repurpose core narratives into formats usable across sales, events, LinkedIn, partner decks, and internal communications.

Product GTMs & launch execution

● Own go-to-market planning and execution for new products and feature releases.

● Define positioning, launc

📌 Product Marketing Specialist (Mumbai)
🏢 Kaapro Management Solutions
📍 Mumbai