Job Description:

Job Description – VP – e-commerce

Location : Surat

The Head of E-commerce is a resilient, resoned and execution-driven leader responsible for building and scaling a high-performing direct-to-consumer (D2C) digital business. This role requires the ability to adapt quickly to changing market dynamics while embedding innovation at scale. The leader will drive end-to-end transformation—integrating customer experience, cutting-edge technology, automation, and AI—to deliver profitable growth and a world-class digital journey.

They will own P&L; accountability, balance speed of execution with sustainable growth levers, and ensure operational agility across marketing, technology, logistics, and customer touchpoints. With a solid technology backbone and comfort with data-driven decision-making, this leader will ensure the business not only scales but continuously innovates in a competitive landscape.

Key Responsibilities

Strategic Leadership:

· Spearhead the D2C e-commerce roadmap aligned with the brand's growth ambitions.





· Drive digital transformation by integrating customer experience, technology, and operations.

· Define and monitor KPIs related to e-commerce growth, conversion, CAC/LTV, and retention.

P&L; Ownership:

· Manage and optimize the full e-commerce P&L; including revenues, costs, and profitability.

· Identify levers for scale while balancing margins, logistics costs, and marketing spends.

Team Building & Collaboration:

· Lead a cross-functional team of 10-15+ members across performance marketing, UI/UX, analytics, content, tech, and operations.

· Build internal capability while managing agency and tech partner relationships.

Customer Experience:

· Deliver a frictionless, delightful, and premium online buying experience for high-value jewellery shoppers.

· Leverage analytics to track customer journeys and improve NPS and repeat purchase rates.

Digital Marketing & Tech Integration:

· Drive performance marketing campaigns (SEO,

📌 E Commerce Head (Surat)
🏢 Kaapro Management Solutions
📍 Surat